Freelance Content Manager

About People for People

People for People is a collective of entrepreneurs, founded by bunq, Bird, and Picnic, dedicated to providing rapid, efficient aid to people facing crisis or conflict. Our mission is to ensure essential support for those forced to flee their homes, both in the Netherlands and abroad. Collaboration and community action are at the heart of everything we do.

Role Overview

As Freelance Content Manager, you’ll play a key role in amplifying our impact and visibility. Together with our internal Content Manager you will be responsible for crafting compelling content and telling powerful stories that elevate our brand and drive meaningful engagement. Your key focus will be managing our social media's and using analytics to drive engagement. Your work will directly raise awareness, inspire action, and generate support for our mission. You’ll collaborate closely with our Content Manager and Marketing Communications Lead, freelancers, and partners to ensure messaging is aligned, impactful, and reflective of our mission.

Key Responsibilities

• Social Media Management: Plan, write, and schedule daily posts across platforms. Build engagement, spark conversations, and foster an active online community.
• Experimentation & Testing: Set up and execute A/B tests and other experiments to optimize content performance. Use data insights to refine and improve future strategies.
• Content Creation: Develop high-quality content for social media, blogs, websites, newsletters, and other materials. Manage the content calendar, delivering on-brand, compelling stories.
• Campaign Execution: Create and implement campaigns that support events, initiatives, and key messaging. Ensure content aligns with goals and values.

• Staying Informed: Monitor global news, emerging crises, and trending topics to craft timely, relevant content and bring fresh ideas.

• Branding: Uphold and implement our updated brand identity across all content for consistency and clarity.

• Experience: 3+ years in content marketing, copywriting, or communications, ideally in non-profits or mission-driven roles.
• Content Expertise: Proven ability to create engaging short-form and long-form content. Bonus if skilled in design, video editing, or photography.
• Social Media Savvy: Experienced with multiple platforms (LinkedIn, Instagram, etc.), crafting content that resonates with diverse audiences.
• Analytical Skills: Knowledge of A/B testing and digital tools (e.g., Canva, Google Analytics, Hootsuite) to refine strategies and boost engagement.
• Language: Strong English skills (written and spoken); Dutch is a plus.
• Self-Starter: Thrives independently, manages multiple projects, and communicates effectively.
• Adaptable: Comfortable with shifting priorities in dynamic, fast-paced settings.
• Collaborative: Builds strong relationships with stakeholders and teams.
• Passionate: Deeply committed to social impact and making a difference.

The ideal candidate is:

• Communicative: A skilled communicator with strong written and verbal abilities, able to effectively convey ideas, stories, and information to diverse audiences.

• A Planner: You excel at prioritizing tasks, coordinating resources, and managing timelines to ensure campaigns and projects are delivered successfully.
• Creative and Self-Motivated: You thrive on developing and executing new ideas, with a talent for thinking creatively about how to present our mission and story to the world.
• Detail-Oriented and Organized: You manage multiple projects with ease, ensuring timelines are met and maintaining high standards of quality in all content produced.
• Adaptable: You handle shifting priorities with ease, staying flexible and focused in a dynamic and sometimes unpredictable environment.
• An Excellent Stakeholder Manager: Collaborative and relationship-driven, you work effectively with diverse teams—freelancers, internal teams, and partners—aligning everyone toward shared goals.
• Passionate About Impact:You are deeply invested in creating meaningful change and are motivated by the opportunity to make a real difference through your work.

What we offer

• Flexible hours: 16 to 24 hours per week. 
• Hourly rate: to be discussed, keep NGO standards in mind.
• Hybrid Work Model: Approximately 50% office-based and 50% remote. We value in-person collaboration at our Amsterdam office but also understand the benefits of working from home. Field visits for interviews and site inspections will also be part of your schedule.
• Welcoming Office Environment: Enjoy our comfortable office in Amsterdam, complete with barista-quality coffee, complimentary warm lunches, healthy snacks, and monthly after-work drinks.
• Purposeful Work: An impactful role where your content will directly contribute to improving the lives of refugees and communities affected by crises.
• Supportive Team: Join a passionate, driven team committed to creating meaningful social change and fostering a supportive, inspiring work environment.

Sounds like you?

If this sounds like the perfect opportunity, we’d love to hear from you! If there’s a potential match, we’ll start with a brief introduction call, followed by an interview to explore your fit for the role and our mission.

Equal opportunity employer

People for People celebrates diversity and is committed to fostering an inclusive environment where everyone feels valued and respected.